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Profile
Mr. KOBAYASHI, Hirokazu
As of August 2009
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Personal Introduction
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Mr. Hirokazu Kobayashi is a consultant in tourism,General Manager for Tourism Research Institute of GMT (TRIG) at JTB Global Marketing & Travel, one of subsidiaries of JTB Corp.
And also he is a Ph.D. student (D2) in Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University.
He had been assigned in Hong Kong from July 2006 to August 2007.
So he is acting strenuously as a consultant and a marketer of tourism.
His strategic policy is to make tourism in Japan improve much more in environmental, social and economical aspects in innovative ways.
To realize that, he has been taking an interactive approach from industrial, policy-making and academic respects. Therefore, his academic activities have been created mainly during his private time in addition to his performance as a practitioner.
That could make the marvelous synergy value between work and academic results.
As the highlight of his work experience, he had been working from 2004 to 2005 on some projects as following ;
- Mid-term and long term business plan of JTB group including the global marketing & business strategy for JTB Group
- The set-up of the new company as a general manager with launching overseas branches in Amsterdam and Singapore and negotiating and accomplishing the business alliance agreement with an overseas company.
In 2006, he was a business consultant with advisory service of making a new business plan for one of listed companies in 2006.
Furthermore, had some significant projects at JTB from 2002 to 2004
New management setup of JTB Group ; planning to transfer to the operating holding company, Visioning of the global business strategy, Planning of the new overseas travel sales strategy, New FIT sales system, Rebuilding of sales channels.
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Areas of Research Expertise
Sustainable Tourism, Strategic Management and Marketing of Tourism Industry, Tourism geography
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Qualifications
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Membership
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- Sustainable Management Forum of Japan
- Japan Institute of Tourism Research
- The Japan Society for Management Information
- Regional Science Association of Spa, Japan
- The Association of Japanese Geographers
- The Human Geographical Society of Japan
- The Japan Society for Socio-Information Studies
- Community Area Network Forum
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Others
Certified Systems Administrator
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Publications
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Selected Journal Articles
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English language
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Japanese language
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- Kunori N., Kobayashi H. ,The Theory of Sustainable Tourism, Proceedings of JITR Annual Conference, 2006, pp.81-84
- Shimizu S., Kobayashi H., The New Way of Revitalizing Community and Region, 'TABIE'-conscious Process, Proceedings of JITR Annual Conference,2006, pp.257-260
- Kobayashi H., M.I.C.E., A New Field of Tourism Research, Proceedings of JITR Annual Conference, 2005, pp.233-236
- Kunori N., Kobayashi H., A Practical Management Model of Sustainable Tourism, Proceedings of JITR Annual Conference, 2005, pp.137-140
- Kobayashi H., Vision of Tourism Research in Japan, Proceedings of JITR Annual Conference, 2004, pp85-88
- Kobayashi H., Value of Spa Region the case study of Onogawa onsen, Onsenchiiki, 2, 2004, pp.9-16
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